Understanding the benefits of PPC advertising is an important lesson. It answers the critical why question: why do so many businesses invest the time, money and effort into pay per click ad campaigns?
If you’re just beginning to explore the world of PPC, understanding its many benefits can help you determine whether or not it is the right fit for your company. The advantages of PPC are also great for justifying such a decision to stakeholders.
Companies experienced in PPC, however, can still find value in taking a look at the benefits of paid click advertising. You may not even realize all of the potential rewards and advantages it can bring to your organization!
Everything You Need to Know About PPC Advertising here you can see the best guidance of PPC.
Benefit #1: More Traffic!
Website traffic is the online equivalent of visitors in your store or office, which means that each site visitor is a potential new customer or client. It represents someone browsing your products and services and getting to know your brand in the online environment.
PPC helps create more website traffic, thereby generating more of the high-value opportunities that businesses need to grow.
Benefit #2: More Revenue
By increasing your traffic and creating more online “browsers” of your products and solutions, you raise the number of potential sales opportunities. In most situations, more visitors increases the number of sales.
Plus, traffic from PPC ads tends to spend more frequently than organic site visitors. In fact, Google Ads users find that ad traffic is 50% more likely to buy than traditional site traffic.
Benefit #3: Qualified Leads
The above statistic points to another key benefit of PPC traffic. Most consumers clicking on ads are qualified leads. In other words, people that are ready to buy today. That’s a big reason that they’ve clicked on an ad result over an organic link in the first place. They want to reach a purchase quickly.
Ad traffic is particularly qualified when purchase-related keywords are targeted. For example, instead of targeting ‘shoes,’ you target ‘buy new shoes.’
Benefit #4: Brand Awareness
There’s a common misconception that if your PPC ads don’t receive any clicks, then they haven’t been effective. Traditional advertisers know that this is far from true. Radio ads, billboards, commercials, they all offer one advantage, even if no one buys: brand awareness.
Just seeing your ad can be enough to keep your brand and company on the minds of prospective customers.
Benefit #5: Fast Results
A lot of digital marketing strategies take a long time to develop and show results. SEO? Expect at least a few weeks before you see your website traveling up the search ranks. Content marketing? It can take even longer to create, edit and finalize blog articles and social media posts.
PPC, however, can start showing results within hours after your first campaign is approved and begins to display to search users.
Benefit #6: Controllable Costs
PPC allows you to stay in the driver’s seat and control exactly how much you’re spending. By setting the bid amount, you regulate how much you pay per click. You can adjust your budget to determine how much you want PPC to cost your business in a single time frame. This makes it incredibly easy to both control and measure your PPC spend.
Benefit #7: Measurable ROI
With all of these controllable parameters, in terms of cost and performance, — cost being measured by bids and budget, and performance being tracked by metrics like clicks and conversion rates — PPC has a very measurable ROI. There’s no complicated algorithms or calculations needed. You can immediately see how much you’re spending and what the returns are.
Benefit #8: Scalable
PPC’s scalability makes it a very attractive digital marketing tactic. Businesses favor scalable strategies because they can grow and adjust to meet the current needs of an organization. As your business grows and evolves, it is very easy to invest more into PPC and create added campaigns to target new keywords and/or audiences.
When you consider that the PPC marketplace is always changing, being scalable is a very important trait. You may find yourself scaling your PPC efforts up and down based on what competing advertisers are doing or how users are searching.
Benefit #9: Stay Competitive
If you’re on the precipice of deciding to enter the PPC game or not, this is a benefit to keeping in mind. There’s a strong chance that your competitors are already advertising on Google Ads, Facebook and other major ad networks. Being present on these channels helps you stay competitive and ensures that they don’t capitalize on all of the benefits of PPC without some amount of resistance.
That said, as the other benefits of PPC have demonstrated, it isn’t just a simple matter of following the trend and trying to chase the competition. There’s a ton of value that this strategy brings to businesses.
Benefit #10: Automated
Some businesses shy away from tapping the plentiful benefits of PPC because they worry about learning this new dimension of digital marketing. Or, committing the time to properly manage PPC campaigns. Luckily, automation and machine learning have crept into PPC (and virtually every other digital trend) and helped make these tools extremely approachable.
For novice PPC advertisers, Google’s Smart Display campaigns help speed up the learning curve by automating key processes in the ad campaign creation and management stages, such as bidding and ad copy testing.
Experienced PPC professionals also benefit by spending less time on the most time-consuming parts of PPC. Not only does this make PPC easier, but it also means more time to spend on other marketing tasks.
Conclusions
PPC advertising is profoundly powerful for any business, no matter its size or focus. It doesn’t even have to be product-focused. The strength of PPC comes from its many benefits.
To recap, PPC helps a business grow its website traffic and brand awareness, which leads to more revenue from qualified leads. And, it does so in less time and with little risk or effort, thanks to controllable costs and automated features. This allows businesses to scale their needs and always remain competitive in the PPC marketplace and beyond.
